Bring Some Colour Into Your Life
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Women's Prime Bib Shorts
Shop New Prime BibsThe Women's Prime Bib Shorts now in Dusk feature a female-specific Triple Density Body Geometry Chamois, designed with our saddles for total comfort and suppor
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Men's Prime Bib Shorts
Shop Prime Bib ShortsThe Men's Prime Bib Shorts now in Oak Green feature a gender-specific Triple Density Body Geometry Chamois, designed with our saddles for total comfort and support
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Men's Prime Bib Shorts
Shop Prime Bib ShortsThe Men's Prime Bib Shorts now in Deep Marine feature a gender-specific Triple Density Body Geometry Chamois, designed with our saddles for total comfort and support
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Men's Specialized Foundation Short Sleeve Graphic Jersey
Shop Foundation Short SleeveTurn heads with the Men’s Specialized Foundation Short Sleeve Graphic Jersey. The Specialized Factory Racing edition matches the exact team colors
Body Geometry Fit
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Body Geometry Fit
Book A Full Body Geometry FitData. Personalized.
HELPING RIDERS MAKE DECISIONS USING DATA
Make riding more enjoyable by making you efficient & reduce chances of injury & increasing comfort
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Get Measured
Book a Free Sitbone MeasurementDigital Sitbone Device
ARE YOU RIDING ON THE CORRECT SADDLE?
Our Digital Sit bone Device (DSD) has one goal—making long days in the saddle more comfortable and enjoyable.
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Foot Assessment
Book a Free Footbed AssessmentComfort & Aligned Power
OUR DIGITAL FOOTBED DEVICE HAS MANY GOALS
Comfort, fewer injuries, and higher power output all comes from a combination of proper shoes & footbeds.
Shop your riding experience
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UNREAL SALE - SELECTED PRODUCTS
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UNREAL SALE - 172.5MM
SHIMANO 105 172.5MM GROUPSETThe new, lightweight SHIMANO 105 Mechanical groupset offers Premium Mechanical Shifting, which means riders can capture that natural riding feeling without worrying about battery levels – while still enjoying the comfort and range of a premium 12-speed groupset
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UNREAL SALE - 170MM
SHIMANO 105 17OMM GROUPSETThe new, lightweight SHIMANO 105 Mechanical groupset offers Premium Mechanical Shifting, which means riders can capture that natural riding feeling without worrying about battery levels – while still enjoying the comfort and range of a premium 12-speed groupset
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UNREAL SALE
CHISELThe Lightest, Fastest Alloy Full Suspension Bike in the World. 18.4% lighter than the closest competitor, sharing geometry and kinematics from our World Cup ready Epic 8 MTB, whether you’re racing “between the tape” or ripping solo hot laps on local trails
